A man fishing on a kayak.

a navico group brand

Packed with innovative performance features that help anglers find and catch fish, Lowrance continues to set the bar with industry-leading recreational fishing technology.


Created for the Catch

Lowrance has been a leader in marine electronics for decades, inventing the first consumer sonar device in 1957—The Little Green Box. In the years since, Lowrance continues to refine electronics equipment and push the envelope of innovative performance, providing the best in underwater imaging, highly accurate mapping and high-definition technology for navigating in all conditions.


Sonar, Live Sonar, Fishfinders, Chartplotters, Trolling Motors, Radar, Sensor, Autopilots

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Related brands

Explore related brands from Navico Group’s portfolio of market leaders in the marine, RV and specialty vehicle industries.

navico Group solutions

Navico Group is your single-source for innovative products and solutions that power adventures on the water and the road.

Two boats near each other driving across the water.


innovation on the water

Intuitive systems and premium components designed to support performance, safety and enjoyment on the water.

A car with a pop up tent on the roof and various camping equipment.


the road

Digital control, monitoring and power systems designed to ensure optimal performance and reliability on the road.

A dune buggy driving on a sandy beach.

Industrial SOLUTIONS

power you depend on

From golf carts to life-saving emergency vehicles, we build effective and dependable energy sources that are there when you need them most.